I remember back in 2007 when I was studying abroad in Ireland and I could not find one decent gym anywhere within miles of my school. The university’s gymnasium was huge, but the weight room was a tiny basement that would usually get too crowded at peak hours. It was clear that weight training wasn’t that popular yet outside of sports in Ireland. Flash forward to 2011-2012 and the gym culture has experienced a surge (largely due to CrossFit paving a bigger path for private gym ownership). Since then, gyms seem to be everywhere around the world, especially in the U.S. In California, you have your pick of the litter whatever city you drive through.
At the end of the day, people are going to gravitate towards whatever they like. The more important thing is that people are getting active and at least doing something. At my gym, I’m glad to say that the only culture that is highly promoted is the culture of hard work and no short cuts. The best part about this culture is that “community” is based on this one thing and everyone’s progress and goals matter without the shackles of a “brand”.
Quality. Intensity. Frequency.