It’s been almost 3 years since I opened to doors to Anchored and my experience has been like that of many other business owners who took the leap. It started with long days, little to no pay, little sleep, and a seemingly fruitless struggle to establish yourself. Today, everything is pretty much the same except for the last part. In all honesty, it is still the hardest thing to face day to day, but a recent catch-up with an old friend reminded me of the importance of keeping focus and the payoff of sticking to your guns.
- Take care of each and every member;
- Understand and treat each one with respect;
- They put their trust in you. Don’t take that for granted;
- The “elites” don’t pay your bills;
- (Proper application of) knowledge is king;
- Dialogue > monologue;
- Guide members with principles, not just methods
Taking care of people is not and should not be expected to be a reciprocal process. To be a good coach and gym owner, you have to put forth great efforts into all people who come to you for help. You will make mistakes, but you will learn from them. Those you help may forget you, but the ones who matter to you and your business will not. Your efforts may go unaccredited from time to time, but consistent results over time won’t lie. If the right principles and values remain part of your focus through it all, that’s all that is needed to establish yourself as both a coach and business owner. The right foundation of people is a result of sticking to your guns and never forgetting why you started.
Quality. Intensity. Frequency.